Founded in 1977 by Amnon Rubenstein, a law professor at Tel Aviv University and a columnist for Ha'aretz, Shinui represented a large faction in the Democratic Movement for Change DMC. The DMC won fifteen seats and played a major role in toppling the Labor Party in the 1977 Knesset elections. Within less than three years, however, the DMC broke up over the issue of continued participation in the Likud government. During the next decade Shinui served as an ally of Labor and was a leading advocate for constitutional and electoral reform and greater flexibility on the Palestinian problem. In the November 1988 elections, Shinui's Knesset representation declined from three to two seats.
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