India - The Media Satellite Tv, Directv, Dish Network

Television programming was initially kept tightly under the control of the government, which embarked on a self-conscious effort to construct and propagate a cultural idea of the Indian nation. This goal is especially clear in the broadcasts of such megaseries as the Hindu epics Ramayana and Mahabharata . In addition to the effort at nation-building, the politicians of India's ruling party have not hesitated to use television to build political support. In fact, the political abuse of Indian television led to demands to increase the autonomy of Doordarshan; these demands ultimately resulted in support for the Prasar Bharati Act.

Competition from the satellite stations brought radical change to Doordarshan by cutting its audience and threatening its advertising revenues at a time when the government was pressuring it to pay for expenditures from internal revenues. In response, Doordarshan decided in 1993 to start five new channels in addition to its original National Channel. Programming was radically transformed, and controversial news shows, soap operas, and coverage of high-fashion events proliferated. Of the new Doordarshan channels, however, only the Metro Channel, which carries MTV music videos and other popular shows, has survived in the face of the new trend for talk programs that engage in a potpourri of racy topics.

More about the Government and Politics of India.

Although freedom of the press in India is the legal norm--it is constitutionally guaranteed--the scope of this freedom has often been contested by the government. Rigid press censorship was imposed during the Emergency starting in 1975 but quickly retracted in 1977. The government has continued, however, to exercise more indirect controls. Government advertising accounts for as much as 50 percent of all advertisements in Indian newspapers, providing a monetary incentive to limit harsh criticism of the administration. Until 1992, when government regulation of access to newsprint was liberalized, controls on the distribution of newsprint could also be used to reward favored publications and threaten those that fell into disfavor. In 1988, at a time when the Indian press was publishing investigative reports about corruption and abuse of power in government, Parliament passed a tough defamation bill that mandated prison sentences for offending journalists. Vociferous protests from journalists and opposition party leaders ultimately forced the government to withdraw the bill. Since the late 1980s, the independence of India's press has been bolstered by the liberalization of government economic policy and the increase of private-sector advertising provided by the growth of India's private sector and the spread of consumerism.

Satellite TV

The 1990s have brought a radical transformation of television in India. Transnational satellite broadcasting made its debut in January 1991, when owners of satellite dishes--initially mostly at major hotels--began receiving Cable News Network (CNN) coverage of the Persian Gulf War. Three months later, Star TV began broadcasting via satellite tv. Its fare initially included serials such as "The Bold and the Beautiful" and MTV programs. Satellite broadcasting spread rapidly through India's cities as local entrepreneurs erected dishes to receive signals and transmitted them through local cable systems. After its October 1992 launch, Zee TV offered stiff competition to Star TV. However, the future of Star TV was bolstered by billionaire Rupert Murdock, who acquired the network for US$525 million in July 1993. CNN International, part of the Turner Broadcasting System, was slated to start broadcasting entertainment programs, including top Hollywood films, in 1995. See www.satisfied-mind.com/directv/ for information about Satellite TV, DirecTV and Dish Network.

There are four major publishing groups in India, each of which controls national and regional English-language and vernacular publications. They are the Times of India Group, the Indian Express Group, the Hindustan Times Group, and the Anandabazar Patrika Group. The Times of India is India's largest English-language daily, with a circulation of 656,000 published in six cities. The Indian Express , with a daily circulation of 519,000, is published in seventeen cities. There also are seven other daily newspapers with circulations of between 134,000 and 477,000, all in English and all competitive with one another. Indian-language newspapers also enjoy large circulations but usually on a statewide or citywide basis. For example, the Malayalam-language daily Malayala Manorama circulates 673,000 copies in Kerala; the Hindi-language Dainik Jagran circulates widely in Uttar Pradesh and New Delhi, with 580,000 copies per day; Punjab Kesari , also published in Hindi and available throughout Punjab and New Delhi, has a daily circulation of 562,000; and the Anandabazar Patrika , published in Calcutta in Bengali, has a daily circulation of 435,000. There are also numerous smaller publications throughout the nation. The combined circulation of India's newspapers and periodicals is in the order of 60 million, published daily in more than ninety languages.

The media

The Press

Compared with many other developing countries, the Indian press has flourished since independence and exercises a large degree of independence. British colonialism allowed for the development of a tradition of freedom of the press, and many of India's great English-language newspapers and some of its Indian-language press were begun during the nineteenth century. As India became independent, ownership of India's leading English-language newspapers was transferred from British to Indian business groups, and the fact that most English-language newspapers have the backing of large business houses has contributed to their independence from the government. The press has experienced impressive growth since independence. In 1950 there were 214 daily newspapers, with forty-four in English and the rest in Indian languages. By 1990 the number of daily newspapers had grown to 2,856, with 209 in English and 2,647 in indigenous languages. The expansion of literacy and the spread of consumerism during the 1980s fueled the rapid growth of news weeklies and other periodicals. By 1993 India had 35,595 newspapers--of which 3,805 were dailies--and other periodicals. Although the majority of publications are in indigenous languages, the English-language press, which has widespread appeal to the expanding middle class, has a wide multicity circulation throughout India.

Broadcast Media

Since the 1980s, India has experienced a rapid proliferation of television broadcasting that has helped shape popular culture and the course of politics. Although the first television program was broadcast in 1959, the expansion of television did not begin in earnest until the extremely popular telecast of the Ninth Asian Games, which were held in New Delhi in 1982. Realizing the popular appeal and consequent influence of television broadcasting, the government undertook an expansion that by 1990 was planned to provide television access to 90 percent of the population. In 1993, about 169 million people were estimated to have watched Indian television each week, and, by 1994, it was reported that there were some 47 million households with televisions. There also is a growing selection of satellite transmission and cable services available.

The national television (Doordarshan) and radio (All India Radio, or Akashwani) networks are state-owned and managed by the Ministry of Information and Broadcasting. Their news reporting customarily presents the government's point of view. For example, coverage of the 1989 election campaign blatantly favored the government of Rajiv Gandhi, and autonomy of the electronic media became a political issue. V.P. Singh's National Front government sponsored the Prasar Bharati (Indian Broadcasting) Act, which Parliament considered in 1990, to provide greater autonomy to Doordarshan and All India Radio. The changes that resulted were limited. The bill provided for the establishment of an autonomous corporation to run Doordarshan and All India Radio. The corporation was to operate under a board of governors to be in charge of appointments and policy and a broadcasting council to respond to complaints. However, the legislation required that the corporation prepare and submit its budget within the framework of the central budget and stipulated that the personnel of the new broadcasting corporation be career civil servants to facilitate continued government control. In the early 1990s, increasing competition from television broadcasts transmitted via satellite appeared the most effective manner of limiting the progovernment bias of the government-controlled electronic media.

India has more than forty domestic news agencies. The Express News Service, the Press Trust of India, and the United News of India are among the major news agencies. They are headquartered in Delhi, Bombay, and New Delhi, respectively, and employ foreign correspondents.

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